Yeah, it's "cool" that this was shot on a phone, but this is massively misleading advertising which suggests "You too can shoot something of this quality with the phone in your pocket!" The reality is that this is only possible if you spend nearly seven figures on set design, lighting, sound, top-caliber directors and talent -- AND a phone that supports recording in Log... while the stabilized in a gimbal and with all recordings mastered by Hollywood editors and mixers. In reality, there is NO WAY the iPhone would be selected for a real project because by the time you spend the time and money for everything else it's a trivial additional expense to rent an ARRI and know you're going to have video quality and dynamic range that can be shown on a cinema screen and look great (which iPhone Pro Max video certainly would not).