There certainly is a need for an alternative to google search, maybe not ads based. It’s something that’s often discussed here on HN or elsewhere. Whether it being brave search, ddg, kagi search or whatever. Thing is I doubt the next “google search” killer will be a traditional search engine at all, like this Mojeek, and I can’t see something like Kagi attracting the masses(who never paid for search) with a paid subscription, it’s very clear to me that their business model is a niche business model. I don’t want to say the inflated word of todays news, but my feeling is the only way to kill google search is to not directly compete with them but rather have something disruptive like an llm is. Direct competition is a dirty and expensive business, and sooner or later you must turn profitable, where do you think the company will turn against in order to make a profit? Funny thing is that I believe that Google knows this and jeopardize his own business with cramped Gemini in search