A general maxim: When something is a big deal, your response should make a bigger deal out of it than the complaints. $10 gift cards will feel like an insult to those impacted.<p>(Oh, and as mentioned in the existing discussion, it seems like the cards aren't even successfully redeeming.)<p>Existing discussion: <a href="https://news.ycombinator.com/item?id=41058261">https://news.ycombinator.com/item?id=41058261</a>