Because we need new laws for some reason around this. I guess current liable or slander or defamation laws are insufficient in some way. I do like how they're calling out there is a right to control your own identity. I really do wish this was an enumerated right that was enforced but it's not and no law by Congress is going to give you that as an enumerated protected right.<p>Because if I can own and protect my own identity that means I can revoke the permission I've given to others about having identifying information about me. Do you really think big business would let that through?