If somehow this happens, the big question is, how many splits? How many lines do they draw, and where do they draw them?<p>Clearly they want to separate search and advertising, as that was the crux of the case. But advertising is the only place that makes any money. If they split that off by itself, the rest, which is the good parts, may completely crumble.<p>What of the small, but important, products that Google hasn't killed yet? I guess Google Flights is arguably part of search. But what of say, Google Fonts?<p>The goal is to increase competition in the marketplace. A noble endeavor. But all those other Google products, if left to hang out to dry, stand a good chance of dying or being absorbed by competitors.<p>Well and good, there may be increased competition in the realm of search and online advertising. But if Google Cloud Platform can't stand on its own, and merges into AWS or Azure, that's less competition. If Chrome and Chromebooks can't stand on their own and Microsoft acquires it, that's less competition.<p>No matter how the split goes, whichever parts of Google's business are not in the same company as the advertising business will need to find a way to profitability.