FTC Announces Final Rule Banning Fake Reviews and Testimonials

The rule will allow agency to strengthen enforcement, seek civil penalties against violators, and deter AI-generated fake reviews.<p>Link to 16 CFR Part 465: Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Final Rule): <a href="https:&#x2F;&#x2F;www.ftc.gov&#x2F;legal-library&#x2F;browse&#x2F;federal-register-notices&#x2F;16-cfr-part-465-trade-regulation-rule-use-consumer-reviews-testimonials-final-rule" rel="nofollow">https:&#x2F;&#x2F;www.ftc.gov&#x2F;legal-library&#x2F;browse&#x2F;federal-register-no...</a>

&gt; &quot;Buying Positive or Negative Reviews: The final rule prohibits businesses from providing compensation or other incentives conditioned on the writing of consumer reviews expressing a particular sentiment, either positive or negative. It clarifies that the conditional nature of the offer of compensation or incentive may be expressly or implicitly conveyed.&quot;<p>Sounds like Amazon&#x27;s review structure requires a complete overhaul...

Fake reviews and testimonials constitute speech.... speech that involves the ability for corporations to sell products amd make money.<p>Meanwhile the speech of elected officials - and those running for office - is uncontrolled and they lie to the public with impunity.