Its not just the tv manufactures...<p><pre><code> NBC ran commercials during Olympic completion, shrinking the competition into the corner and they also ran 2-3 second ads during the program, too fast for you to skip.
Hockey is placing continual advertising with rotating animations on the dasherboards and the ice surface.
Youtube is placing much longer non-skippable ads into content displayed on smart tvs versus mobile or web browser.
HGTV has raised the art of the in program ad popup to a whole new level in terms of frequency and size, even shrinking the current program while placing ads on the left and bottom border.</code></pre>