Elon Musk: "For maximum confusion, I'm renaming Twitter to X."<p>Fediverse: "Hold my beer."<p>Every time I try to suggest someone use the Fediverse, I have to say about 2 sentences just to <i>name</i> the thing I'm talking about, which they're more likely to know as "Mastodon". I don't see how pulling a "the artist formerly known as Prince" will help this branding problem, rather than hurt further.<p>Advocating this logo-in-text for branding is as confusing to me as the people who keep self-destructively saying "free software", to mean a very important and huge distinction from what every reasonable person assumes that "free software" means.<p>It seems less like evangelism, and more like exclusionary -- a small in-group shibboleth, or secret handshake.