"You won’t even notice a difference from the outside." I can't recall the last time a company told the world about an internal migration, with no user impact, before the migration even started.<p>It reminds me when a company I worked for acquired a growing PHP-based platform with an active userbase. Unfortunately, the parent didn't understand the new business as well as they thought. They were also afraid to take risks, to learn the business and grow it. Absent a product strategy, mid-level management & engineers prioritized an enormous but politically safe migration from PHP to Python, the parent's standard. That migration took years while other companies and platforms entered the space and ate up marketshare, leaving the acquired platform superfluous.<p>I would be unsurprised if Automattic is using technical migration as busy-work. I would even suggest that, given this post's marketing and history[1], Automattic has realized they cannot grow Tumblr.<p>[1] <a href="https://news.ycombinator.com/item?id=36672486">https://news.ycombinator.com/item?id=36672486</a> and the follow-up take from the CEO <a href="https://news.ycombinator.com/item?id=36672956">https://news.ycombinator.com/item?id=36672956</a>