Hi,<p>I'm currently reading "Unscripted - The Great Rat Race Escape" by MJ Demarco (recommended), and there he presents the "SCAIDA" marketing strategy (Self-centered, Attention, Interest, Desire, Action) to sell your product. The Action part stands for a call to close the sale.<p>The author claims that the most effective way to do this nowadays is through a scarcity statement (utilizing "Fear Of Missing Out"): "Limited time only!", "Offer expires in two days!" etc.<p>However I'm a bit sceptical on the effectiveness of such strategy, based on my own subjective experience: whenever I see such statement ("Offer expires in X!") I always think "Yeah right, what offer <i>does not</i> expire in 3 days?" -- because this is used <i>everywhere</i> and I think people are aware that it's just a marketing tactic.<p>So I wonder if you're aware of actual scientific research into the effectiveness of this strategy -- or maybe you have some anecdotal data, preferably based on A/B testing of a real product that you were selling?<p>Thanks!
Segmentation determines marketing strategy. [0] For some segments, FOMO works. For some it doesn't. For others it will have a negative correlation.<p>It is reasonable to be skeptical of advice on marketing from someone who is selling a product. Good luck.<p>[0]: Segmentation varies by product.