This behavior seems incredibly hostile, especially considering both companies have been around for over a decade. So, what changed? WP Engine got big? They've been that way for quite some time. My guess is that developments over the past eight years—such as the rise of static sites, JavaScript, and Node.js have likely led to a decline in market share and revenue for both WordPress and WP Engine (though I don’t have specific data to back this up). This is just bad business. Focusing on competitors is a distraction, and at this point, it feels like a personal feud for Matt. What are the motives? Money (unlikely Matt already is wealthy), seems like hubris.