A couple elements that I think misleadingly present this as an “easy” success:<p>1. He already has the email list (though the author called this out). The email list was likely very affluent — look at the other products offered in the same site.<p>2. He already had a polished presentation, with well tuned branding. Making the decisions about packaging, product page, ads, etc is much easier if you already know the target<p>3. He (likely) already had experience running ads on Instagram/Facebook/Google. This alone can represent a full career<p>4. He already had 3pl (third party logistics) set up to fulfill orders. Or he fulfilled them himself, manually.<p>5. There are likely other things that I’m missing<p>Obviously this is still quite fast progress, but the post undersells the amount of work that went into this. It’s easy to take for granted the pre-existing infrastructure he had built. “It takes years to be an overnight success”<p>Edit:
My main goal is to say — don’t feel “bad” that he achieved so much so easily. It wasn’t really as fast or easy as it seems