On paid ads – I’ve also noticed indie devs often dismiss them. It just takes time (and some money) to find what works for your product. You've got to keep experimenting until something works and when it works, double down on it. I've had success with both search ads and display ads.<p>If your product converts well, your ads will usually work in your favor. Although, designing a good ad creative is like building a product: it needs a clear value and a strong CTA to drive clicks.<p>Meta ads, for example, has been my top source of users for one of my apps[1].<p>[1] Unwind - <a href="https://apps.apple.com/us/app/unwind-daily-breathwork/id1470613384" rel="nofollow">https://apps.apple.com/us/app/unwind-daily-breathwork/id1470...</a>