Certainly a cool idea! Especially the idea of having the models available for direct contracting to follow up on the AI work. And the images are clearly stunningly real.<p>That said; can someone explain what the usecase is...? What kind of fashion can you sell with images made by a computer? Don't you need to, y'know, take pictures of what you're selling? Presumably the only fashion companies that exist are the boutique ones that can out-compete Zara with "made locally" and "hand-designed" type marketing -- wouldn't fake ads be a huge PR risk?<p>I am absolutely clueless when it comes to this industry, so probably misunderstanding.