A friend once complained to me about how all of the "unlimited" plans are secretly capped (at, say, 3GB), which makes it very frustrating for anyone who would regularly go over the cap, as there are often no other options. He told me he would much prefer a pay-per-use model, which is apparently much more common in his home country (despite internet being much more expensive there).<p>At first, I was against this idea -- my gut told me that uncapped service is what enables us to use the internet to its full potential, and as soon as you start enforcing limits, you limit that potential -- but when I thought about it a bit more, it makes sense. You are paying for what you get, and if you need more, you pay more.<p>With all of this in mind, there is something to be said for treating everything as data instead of charging for 'minutes' and 'texts' and other abstract services on top of the data. (After all, it's data all the way down.)