Following suit on the trend initiated by Twitter, Facebook will allienate a handful of providers that came up with this idea - such as 8thbridge, payvment and novelo (disclaimer: my startup). Not that no one could foresee that - they signalled their intent on "picking a favorite and running with it" when announcing open graph and proeminently advertising spotify.<p>On the flipside, it will be interesting to see if Facebook manages to bootstrap the whole Facebook Commerce ecosystem by itself. No one had much success so far (compared to the likes of Pinterest)