Ford sees another $1B EV loss, lowers guidance and its stock falls 6%

Expecting the market to sell EV when there's such pressure to subsidize lower fuel costs was never going to work out. Americans' inability to stomach discomfort without destabilizing the country is really, really bad news for the human race.

Ford’s EV line up is bad, very bland. Not sure how they are expecting to drum up excitement in their customers. EVs are not and never will be purchased like a regular gas car. They are still a second car for commute and for people with a little excess money. So people need to be excited about them to buy. Tesla did that before musk went crazy. I see the similar excitement with Hummer, which looks amazing. Except for the Mustang EV, the rest are bland. They should pulllout some of their decommissioned models/brands and bring them out as EVs just like what GMC did with Hummer

It doesn't help that even if I wanted one, none are available at msrp or below

&gt; On the plus side, Ford reacted quickly to the EV slowdown and holds an advantage now, and also placed a bet on hybrids that has paid off, he said. Farley went on to say that the company “radically simplified” its future sub-$30,000 EV.<p>This better not be Elon-ware.

they can never catch Tesla<p>VW tried also and failed miserably<p>Ford and GM are truck companies; just look at what they actually sell and where they are actually getting margins<p>VW, Ford and GM operate their EV businesses now as a loss-leading marketing facade and not much else