I read about halfway through this article thinking it sounds good, but they used insubstantive marketing language terms like "new innovations", "big ideas", "safely and securely", "flexible adaptable technologies", and "dreaming big but thinking locally" so many times that it gave the game away. In addition there are no down sides described, the alternatives are demonized, and there is no real technical explanation. It's indistinguishable from a full page magazine ad. It is clear is a paid placement by advocates for a concept, and not a real article from a journalist. I then glanced up to see what site is running this sort of puff article and was genuinely surprised to see National Geographic is now doing this sort of thing. I guess the journalist needs some practice so he can learn to hide his tells in future product placements.