I was at Chegg during its peak. I think there is a cautionary tale here about the danger when a company's culture deludes itself about its product's value statement.<p>No one internally at Chegg admits that it's cheating software. I remember a slack channel where external criticism from an educator affected by cheating would sometimes be posted, and the consistent reaction was along the lines of "this person clearly doesn't understand what we do lol".<p>And yet, every single person I have ever talked to about Chegg Study has admitted they used it to cheat. Not a single person has ever said "Chegg helped me learn that material really well."<p>If Chegg has been more honest with itself about its service -- little more than a shortcut that students were willing to pay -- perhaps it would have used its available resources to establish a position of deeper value before a more efficient shortcut became available.