“There is a slight change in paradigm in all that Vlad is talking about Kagi, compared to old / Google search: it is not the user querying the web that matters anymore (which is, in Google’s eyes, the one that needs to be targeted with ads), but the query itself. Kagi changes the agent of thesearch action: the query itself is the first class citizen, not the person that issues the query. It may seem a small change, but when it propagates through a business model, it becomes groundbreaking.”