A lot of the time, memcached won't make things faster: it's meant to make things more scalable. On small sites, memcached won't increase your speed, but when you start getting lots of users, it's wonderful!<p>Memcached allows for O(1) lookups. Your database server probably uses b-tree indexes which are great, but they're log(n) lookups. If you aren't dealing with a large number of hits per second, your database will do very well. Once you start getting a lot of lookups per second n * log(n) starts looking a good bit slower than n * 1.<p>Memcached also allows you to scale effortlessly simply by adding servers. Databases can do replication, but only to a point. Remember, even in multi-master replication schemes, every write must be done on every server. Memcached shards your data so that the writes are only done on one server and the load is distributed and knows where to read based on the hash. And every time you're able to read from memcached, you're lowering the load on the piece that is less easily scaled - your database. So, even non-cached loads should get better simply because some of the lookups that would have gone to the database are now hitting memcached.