It's cute guys, I give you points for creativity. But as Rails consultant in San Francisco for many years and recent startup founder myself, I must say that the icon about $2500 for the hardware of your choice kind of backfires and I've advised my clients against using such incentives. On the one hand the new Mac Book with the retina display fully loaded runs about that in minimum configuration by itself. So no budget for an external Thunderbolt display? But more disconcertingly is the subtext which says, buy and set yourself up however you want, without regard to what makes for the lowest friction team, pairing and collaboration experience. In a way this is the cubicle of the 21st century. This is why shops like Pivotallabs don't give their employees individual machines, all they have is a room full of pairing stations, because they realize that ease of cooperation is far more important than personal preferences and customization.