Cooking was always a source of stress for me. I’d look at my fridge, see random ingredients, and have no clue what to make. After years of struggling to eat well while balancing my day job and sideprojects, I decided to build EasyChef, a mobile app that completely simplifies meal planning.
With EasyChef, you:
• Input whatever ingredients you have at home.
• Instantly get creative recipe ideas tailored to your preferences.
• Follow step-by-step instructions to make cooking quick and easy.
The app also remembers your preferences, so the more you use it, the better the suggestions get.
To grow the app, I’m leveraging programmatic SEO—user-generated recipes are stored and periodically published on the web, driving consistent organic traffic. On social media, I’m experimenting with TikTok and Instagram, sharing fun, AI-generated cooking content to engage users.
If this sounds like something you’d find useful or you have ideas on how to improve it, I’d love to hear your thoughts!