If you keep making a product that fails early, eventually even your most ardent supporters will leave you. How often can a person pay for a $70k Jeep and have to replace it after 70k miles when the engine dies or the transmission fails? Some people can afford that, but a lot just move on. Consumer Reports shows a horrible track record in the past ten years.<p><a href="https://www.consumerreports.org/cars/jeep/cherokee/" rel="nofollow">https://www.consumerreports.org/cars/jeep/cherokee/</a>