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Facebook's Little Red Book

544 点作者 heshiebee6 个月前

45 条评论

dang6 个月前
All: if you&#x27;re going to comment, please make sure you&#x27;re following the site guidelines (<a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;newsguidelines.html">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;newsguidelines.html</a>).<p>That means posting out of curiosity, not indignation. Internet indignation is addictive, repetitive, and boring (and there&#x27;s already too much of it here).
paxys6 个月前
I think people here are too young to remember the tech industry in 2012. None of the images and ideas conveyed in this book (printing press, cave art, fall of the Berlin wall, Arab Spring, particle accelerators) were outlandish for the time and space it was printed in. Tech was all about optimism and idealism. Everyone in silicon valley <i>knew</i> they were changing the world for the better, and tech was the missing piece all along. Silly people would finally all stop fighting and get along now that they had Facebook and Twitter and iPhones.
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chucknthem6 个月前
I remember this. Wish I&#x27;d kept my little piece of history. Written at a time when people were still optimistic and hopeful about tech.
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bagels6 个月前
There&#x27;s propaganda slogans&#x2F;posters like this all over the Meta offices. One of them is &quot;This is now your company&quot;. When the layoffs started happening, I started seeing these mocked, &quot;This is no longer your company&quot;, etc.
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incog_nit06 个月前
As a jaded 40+ year old developer this got me choked up.<p>I remember that optimistic view we all had of technology in our youth.<p>For me the optimism was a little earlier than 2012 so maybe it goes hand in hand with being young and less experienced (jaded?).<p>I agree with some of the other commenters that a corporate structure makes altruistic goals like these impossible.<p>Only Wikipedia and The Internet Archive for me carry that feeling of goodwill still. I think OpenAI going from non-profit to profit will similarly erode the product as market incentives push it further away from what benefits the user most.<p>Perhaps we need a corporate structure between a non-profit and a for-profit.
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ChrisArchitect6 个月前
Ben Barry&#x27;s page on the book from his website archive: <a href="https:&#x2F;&#x2F;v1.benbarry.com&#x2F;project&#x2F;facebooks-book" rel="nofollow">https:&#x2F;&#x2F;v1.benbarry.com&#x2F;project&#x2F;facebooks-book</a>
rokob6 个月前
I still have my copy. I didn’t realize this was such a deep cut.<p>My favorite part was the “Facebook was not created to be a business” quote being juxtaposed against Kevin Systrom saying “instagram was created to be a business” right after the acquisition.
oooyay6 个月前
Since this election has unfolded I&#x27;ve been thinking a lot about narratives and what they mean. Progress is largely based on narratives. They&#x27;re the stories we tell ourselves to stay focused, motivated, and aligned. The narrative doesn&#x27;t have to be true, it just needs to be a convincing story grounded in <i>some</i> reality (as it would seem). That got me thinking about the function of narratives versus truths, how they&#x27;re related, and how they&#x27;re distinct.<p>Products like this book are just an internal narrative. It doesn&#x27;t discount other narratives, such as villain narratives, where FB could have the best or worst of intentions and the outcomes are what we know them to be today regardless.<p><i>Truth</i>, on the other hand, is reserved for when the dust has settled, the facts are seldomly disputed, and are corroborated. Truth doesn&#x27;t even need to be precise, it just needs to be accurate. Narratives are powerful in the moment and for momentum, truth is powerful across time. That said, even to truths there is a narrative.
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tsunamifury6 个月前
I think this all can be boiled down to to a true axiom of modern power:<p>&quot;Expand the network at all cost, and increase its engagement.&quot;<p>This went from a little flippant red book to a credo that has now changed elections and democracy as well as culture and view of the human self.<p>At the time it was radical idealism and today its something different, but its worth seeing and truly understanding.
ricardobeat6 个月前
&gt; Changing how people communicate will always change the world<p>&gt; What happens when anyone can put their message in front of a lot of people?<p>I think we’ve answered this question by now, and it’s not good. I wonder what Zuckerberg thinks of it…
emilfihlman6 个月前
It&#x27;s refreshing to see it said out loud today as an ideal, even if they didn&#x27;t really believe it then nor today, the idea on page 24:<p>&quot;But what happens when everyone can put their message in front of a lot of people? When the playing field is level? When everyone has a printing press, the ones with the best ideas are the ones people listen to, Influence can no longer be owned, It must be earned.&quot;<p>I wish people believe(d) in this still today, but we are in a jaded censorship world, and it seems that those who believe in it are labeled extremists.
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Shank6 个月前
I reconnected with a long-lost childhood friend that I barely remembered any detail other than her name via Facebook. It proved its worth to me that day, but the caveat is that I had to reach her mom, and that&#x27;s because she actually stopped using it long prior. After we started talking (and eventually dating), she deleted her entire account &#x2F; profile, which rendered her unfindable again. The main problem she had was that she wasn&#x27;t benefiting from it, and they were sharing so much of her personal information that she didn&#x27;t feel comfortable with it.<p>It&#x27;s an interesting juxtaposition, because had she not had a profile, I wouldn&#x27;t have found her. But by that same measure, she found it invasive enough to delete her account.<p>I think Facebook had a time and place for when connecting people was an innocent venture with largely altruistic goals. But like so many things, times have changed and the calculus for &quot;maybe one day a special person will find me on Facebook&quot; vs &quot;creepily processing all personal information&quot; has shifted. Most young people aren&#x27;t on Facebook. The door has closed, and I&#x27;m not sure if it&#x27;ll reopen any time soon.
Frummy6 个月前
&quot;complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency breeds complacency&quot;<p>So funny!
po6 个月前
<i>Historically, those who controlled the media controlled the message. If you&#x27;re the only one with a printing press, you control what people read. Same with radio. Same with TV.</i><p><i>But what happens when everyone can put their message in front of a lot of people? When the playing field is level? When everyone has a printing press, the ones with the best ideas are the ones people listen to. Influence can no longer be owned. It must be earned</i><p>Man, Zuckerberg would be rolling over in his grave if he saw what happened in the following years and our current engagement&#x2F;algorithmically-driven media ecosystem.<p>I find this book to be a bit sad. I do believe they were trying to do all of this stuff but it definitely went off the rails.
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Towaway696 个月前
page 27<p>&gt; Zuckerbergs&#x27;s Law: The amount each person shares doubles each year.<p>I initially thought wealth, ideas and love was meant but no ... it&#x27;s just data.
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dluan6 个月前
Facebook somehow acquiring 小红书 would actually be a prescient move, but even that era seems forever ago.
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tills136 个月前
When it was produces, this was probably inspiring and effective.<p>Retrospectively, it&#x27;s a bit creepy and ominous.
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forth_throwaway6 个月前
Facebook has usurped the legacy media that they mention in the Red Book. But their relationship to capital and government is the exact same as the legacy media they replaced, so instead of being disruptive they fill the same role --except this time with even more ruthless efficiency and profitability.<p>&quot;When education is not liberating, the dream of the oppressed is to become the oppressor.&quot;
cynicalsecurity6 个月前
That books looks very cheesy.<p>Seeing them claiming they had their focus on privacy is especially hilarious.<p>Thanks for sharing it, but I&#x27;ll delete it right away.
smnrg6 个月前
Design and content references must have felt like a cute satirical reference at the time.<p><a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Quotations_from_Chairman_Mao_Tse-tung" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Quotations_from_Chairman_Mao_T...</a>
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k3106 个月前
The flip side. (Turning the Sun Menlo Park sign around to say Facebook)<p>Sad for me. As an S.E. (later called TPM) at Sun, I always busted my ass to meet customer needs technically, cost-wise (our group was Higher Educational Sales) and with dedication. I went to Sun after serving many years in computer support for Cal Berkeley, so I wore the customer&#x27;s moccasins, so to speak.<p>Our customers were indeed customers, not products. I loved it. Most of us, I think, were crazy for providing the best for customers, and I don&#x27;t recall a book. We WERE the book.
alberth6 个月前
The version linked below is of higher digital quality.<p><a href="https:&#x2F;&#x2F;spaccapeli.com&#x2F;i-remastered-facebooks-little-red-book" rel="nofollow">https:&#x2F;&#x2F;spaccapeli.com&#x2F;i-remastered-facebooks-little-red-boo...</a>
whalesalad6 个月前
page 17. android operating system on an iphone 4. i&#x27;m crying right now, particularly the way this is juxtaposed with so many critical moments in history.
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nashashmi6 个月前
Is there a version I can read without the pictures? Just the manifesto?<p>I’d like to know how big this “book” is actually?
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sirspacey6 个月前
What a snapshot of history<p>One of the things I’ve learned over the years is almost every company becomes the symbol of it’s anti-mission<p>Root cause almost always seems to be trying to design PM performance around metrics<p>Metrics are a poor framework for values
__MatrixMan__6 个月前
There&#x27;s a lot of altruistic sounding stuff about connection in there, but it&#x27;s hard to believe it&#x27;s sincere when their product is a space where paid accounts don&#x27;t have to bother with consent.
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stogot6 个月前
Was this copyrighted? I don’t see it in there, but can we print copies under US law if no copyright is present?
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aratno6 个月前
Looks like this is slightly modified by the uploader: p94 says “Weaponize the cloud” with the Antimetal logo
swyx6 个月前
are there any pdf printing shops that cna take this pdf and ship it to us as a book?
jmyeet6 个月前
How far we&#x27;ve come in a little over a decade.<p>If you&#x27;re working for Big Tech now, you&#x27;re basically working for a defense contractor. Amazon, Microsoft, Google or Meta are really no different to Boeing, Lockheed Martin or Northrop Grumman.<p>Meta was culpable in the Rohingya genocide [1], builds AI for the military [2], silences content about Palestine (with deep ties to the Netanyahu government) [3] and Zuckerberg is cozying up to the incoming Trump administration [4].<p>We&#x27;re so far away from Sergey Brin&#x27;s principled stance against China [5]. You can find similar lists to the above for Google, Microsoft or Amazon.<p>[1]: <a href="https:&#x2F;&#x2F;www.amnesty.org&#x2F;en&#x2F;latest&#x2F;news&#x2F;2022&#x2F;09&#x2F;myanmar-facebooks-systems-promoted-violence-against-rohingya-meta-owes-reparations-new-report&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.amnesty.org&#x2F;en&#x2F;latest&#x2F;news&#x2F;2022&#x2F;09&#x2F;myanmar-faceb...</a><p>[2]: <a href="https:&#x2F;&#x2F;www.theguardian.com&#x2F;technology&#x2F;2024&#x2F;nov&#x2F;05&#x2F;meta-allows-national-security-defense-contractors-use-llama-ai" rel="nofollow">https:&#x2F;&#x2F;www.theguardian.com&#x2F;technology&#x2F;2024&#x2F;nov&#x2F;05&#x2F;meta-allo...</a><p>[3]: <a href="https:&#x2F;&#x2F;www.hrw.org&#x2F;report&#x2F;2023&#x2F;12&#x2F;21&#x2F;metas-broken-promises&#x2F;systemic-censorship-palestine-content-instagram-and" rel="nofollow">https:&#x2F;&#x2F;www.hrw.org&#x2F;report&#x2F;2023&#x2F;12&#x2F;21&#x2F;metas-broken-promises&#x2F;...</a><p>[4]: <a href="https:&#x2F;&#x2F;www.bbc.com&#x2F;news&#x2F;articles&#x2F;c87x98q8y08o" rel="nofollow">https:&#x2F;&#x2F;www.bbc.com&#x2F;news&#x2F;articles&#x2F;c87x98q8y08o</a><p>[5]: <a href="https:&#x2F;&#x2F;archive.is&#x2F;tOWfY" rel="nofollow">https:&#x2F;&#x2F;archive.is&#x2F;tOWfY</a>
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deadbabe6 个月前
Anywhere to find an original copy of one of these?
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worik6 个月前
I find this terribly sad.
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lbrito6 个月前
Web 2.0-era peak hubris. A decade later, its hard to decide if this looks delusional or prophetic - they did change societies, but probably not in the ways they ostensibly wanted to be recognized for changing.
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timkofu6 个月前
Thanks for this.
gerroo6 个月前
Thanks for sharing this :)
mawise6 个月前
It&#x27;s funny; as I&#x27;ve been working on Haven[1], one of my guiding lights is what Facebook _could have been_[2]. To that end the opening section is really inspiring. This is describing a world where digital tools enhance your friendships. I think that&#x27;s still possible and still a worthwhile goal--I just don&#x27;t think it can be done by an entity with a corporate incentive structure. Those incentives will always tend towards enshittification[3].<p>[1]: <a href="https:&#x2F;&#x2F;havenweb.org" rel="nofollow">https:&#x2F;&#x2F;havenweb.org</a><p>[2]: <a href="https:&#x2F;&#x2F;havenweb.org&#x2F;2022&#x2F;11&#x2F;02&#x2F;facebook-lie.html" rel="nofollow">https:&#x2F;&#x2F;havenweb.org&#x2F;2022&#x2F;11&#x2F;02&#x2F;facebook-lie.html</a><p>[3]: <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Enshittification#" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Enshittification#</a>
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udev40966 个月前
Zuckerberg is too good with manipulating the engineers into believing this bullshit. I guess you really need fake inspiration to gobble up a big fat salary which is usually derived from unethical standards
muddi9006 个月前
This definitely published before <i>Silicon Valley</i> aired.
Animats6 个月前
Just read the whole thing. Not one word about ads.<p>From the 2014 book:<p><i>Remember, people don&#x27;t use Facebook because they like us.</i><p><i>They use it because they like their friends.</i><p>Where that went:<p><i>We have the power to cut them off from their friends.</i><p><i>So we can control everything they see.</i><p><i>Muahahaha!</i>
mparnisari6 个月前
Okay, so Facebook started as a way to interconnect people. But it&#x27;s a business, so it has to make money to survive. So they added ads. And now my feed is 99% ads, 1% updates from my friends. Sooooo mission accomplished, right? Right?
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ribadeo6 个月前
There are STILL people drinking the techno-utopian kool-aid.<p>Plenty of folks think Musk will do something smart someday, for humanity&#x27;s benefit, despite all evidence to the contrary.<p>I was here when the web showed up, and I can honestly state that we featured blatant techno-utopian rhetoric in nearly every aspect of the industry, as well as our underground nocturnal allegedly musical entertainment.<p>I now feel rather dumb, aka a product of my time, but the notion that inventing tools would lead to them automatically being used for good was prevalent, if specious.
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zoklet-enjoyer6 个月前
This looks like an Instagram feed. Is it a coincidence that they purchased Instagram in April 2012?
projektfu6 个月前
Good job with the scan. I started reading the book and began to feel rage so I stopped after about 20 pages. Is it the most self-unaware book or just people trying their hand at PR?
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FactKnower696 个月前
Truly disgusting juxtaposition between the marketing douchebags copy pasting pictures of the Berlin Wall and other vacuous feel-good pablum into the design bible of their MySpace knockoff, and the reality that said knockoff would later be best known for facilitating genocide in Myanmar
grahamj6 个月前
[flagged]
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