Cool. Despite what the naysayers may think, Fiat is taking a very 'smartphone' approach to the car. Instead of viewing a phone as just a phone, OEMs realize that with innovation, it can be a device that meets many common, everyday needs at once...camera, music player, etc.<p>One of the core rituals millions commuting in their cars perform every single day is the morning cup of coffee. It's literally <i>one of the things you just do in a car</i>.<p>This saves me time, and it meets a core need for behavior in a vehicle. It probably saves me money too if I am used to going to Starbucks or some other overpriced coffee shop.<p>Definitely cool imho.