I'd be careful not to read certain conclusions into a headline like this. It's phrased to be misinterpreted as clickbait. Designers often order a run of units up front. Making consumer electronics essentially means renting space and labor from a Foxconn mega-factory. If an assembly line stays in continuous production, it means they can barely keep up with demand. That would be ideal, but it's not the norm. More often, the designer orders x units by y date and accepts early delivery. The mega-factory makes them as fast as possible, so they can squeeze more contracts in. When the run is complete, they crate up the customer owned molds and tooling, spin up another customers assembly line, and start on a run of units from that other customer. Meanwhile, Best Buy continues to sell said product as brand new for years, despite coming from a storage warehouse. Then, if they run out and need another run of units, they spin the old assembly line back up. It doesn't mean the product will flop if they suspend production after the first run finishes - it's just how manufacturing often works. If sales are poor and the initial run takes longer than projected to sell (and maybe it is), then maybe can call it a flop. But you'd be surprised how many products you buy, thinking they're the latest cutting edge thing, which are "out of production". Its a reality the marketing teams do not want leaked to fickle customers.