I've argued ad nauseum with HN'ers that tech companies are actually listening to us, and about 95% of the time I get a response that such a thing would be a massive conspiracy theory, require too much throughput, and actually it's the search history they're keeping track of, yada yada.<p>Yet the technology is indeed entirely there, and while this settlement does not admit wrongdoing, it certainly doesn't detract from my point that they are actually listening to us and selling it to advertisers.<p>Meta got in trouble for reading private messages and using it for ad targeting a couple years ago.