I am the developer of "EasyPin for Pinterest"(an iPad app: http://itunes.apple.com/cn/app/easypin-for-pinterest/id525296621?l=en&mt=8). It offers unique value for user to pin images without leaving the page he is browsing, also can user pin a Pinerly campaign. However, I received from Pinterest legal team that we can't use 'Pin' in our product name:<p>"In addition to Pinterest’s use of the word “Pinterest” to represent its services since March 2010, Pinterest also coined ‘Pin’ terminology for posting images in the social networking context and uses ‘Pin’ and ‘Pin it’ as brands to refer to Pinterest’s service."<p>So I need a new name for the app. I considered "EasyCuration for Pinterst", "EasyDo for Pinterst", "EasyPost for Pinterest", but sounds nor perfect. Could someone advise a name, or how to deal with this case with Pinterest?<p>Thanks,
Thanks for all your advices. So far I think "EasyFast" could be my favorite. As "Pin" is used as verb to represent the action to publish a photo, so i'm hesitating to use another verb like 'Push', 'Tack', 'Stick', 'Peen'. They might be new to users.<p>EasyFast uses two adjectives. It's independent of what action is done, so we can avoid using "Pin". And I like the meaning of "Fast" to indicate "fasten"<p>This is so far the option i favor of. Thanks for all your help to think about this. And i'm open to new advices. I hope to get the perfect name, and if you guys can help trying the app and send comments (paul_yan@pinssible.com), i would appreciate.
"Push for Pinterest" gives you some nice alliteration, and I think it works well metaphorically - pins ("push-pins") are pushed into walls, and (more abstractly) the pictures are pushed to Pinterest's servers. I don't use Pinterest, so forgive me if this steps on their toes too.<p>(I'm a sucker for words ending in -ush. "Rush", "lush", "hush", "mush", "gush", they're all so <i>evocative</i>.)
Why don't you take some ideas and test the market using Google Consumer Surveys?<p>Don't feel pressured to determine what the market wants/likes, ask them.<p>www.google.com/insights/consumersurveys
How about "thumbtacks". (or thumbtack)<p>You're keeping the reference (albeit obliquely) to pinning things and you're referencing thumbs (which people use for browsing and clicking on the iPad)
I'd change it to Easynip to minimize the pain of transition, but whatever you end up going with, don't forget to milk this for every scrap of media coverage you can get.