This is a pitfall I see startup founders getting into frequently[1]. Some people think that as soon as they start their own startup that gives them a position of authority, they can tell others what to do and that's it. Unfortunately, even the CEO (perhaps even <i>especially</i> the CEO) still has to have skills of persuasion to get others to do as they ask.<p>[1] Really, it's a pitfall that anyone (myself included) can get into when they obtain a position of authority.