Seems like an attempt to re-define "the grind". According to Urban Dictionary[0], this has connoted:<p><i>staying "on the grind" means to work hard, always be hustling, or otherwise engaged in money-making or woman-procuring activities.</i><p>I'm not sure if this really ailgns with the mission statement. It's a phrase that's synonymous with "ambition", which historically had negative meanings[1][2]. Passionate artists for example usually suffer a lot, while the "ambitious" ones go too far in either trading the soul of their art for money[3] or try to restricting others from engaging with it is meaningful ways[4]. In many domains, not only art, prioritizing the grind over production creates a hostile environment where others have to lose. It's not possible to achieve without doing moral injury[5] to one's self.<p>[0] <a href="https://www.urbandictionary.com/define.php?term=on+the+grind" rel="nofollow">https://www.urbandictionary.com/define.php?term=on+the+grind</a><p>[1] <a href="https://www.etymonline.com/word/ambition" rel="nofollow">https://www.etymonline.com/word/ambition</a><p>[2] <a href="https://reference.jrank.org/governance/Ambition.html" rel="nofollow">https://reference.jrank.org/governance/Ambition.html</a><p>[3] <a href="https://news.ycombinator.com/item?id=42817713">https://news.ycombinator.com/item?id=42817713</a><p>[4] <a href="https://en.wikipedia.org/wiki/Digital_rights_management" rel="nofollow">https://en.wikipedia.org/wiki/Digital_rights_management</a><p>[5] <a href="https://www.psychologytoday.com/us/basics/moral-injury" rel="nofollow">https://www.psychologytoday.com/us/basics/moral-injury</a>