Quite a few negative feelings towards Nintendo of America (NOA) in the comments. A lot of "evil Goliath" style comments.<p>I think they probably did the right thing. IANAL, but I'm pretty sure NOA has to defend its registration. "But this is for a small supermarket" you might argue. And in this case, you'd be right. But how can NOA tell the difference between a genuinely different registration, or someone trying to hijack their brand and putting up a fake website in hopes of lulling them into not objecting?<p>Answer: they could try all sorts of steps, including flying to Costa Rica to check the local situation. Of course, they could still be played, and an attacker could suddenly be legally allowed to use their trademark.<p>Or they could use <i>exactly this process</i>, which is meant to ensure that the registration is only awarded if it is sufficiently distinct. Which is what they did. I won't hate something or someone for using procedures as intended.