Hey HN - I'm an economist studying the newsletter industry. Thought you may be interested in this analysis I did studying monetization in local newsletters.<p>Local newsletter: a newsletter serving some local population with events info, business updates, local politics, etc. Typically operated by a single operator or a small staff.<p>They have become increasingly popular in many metros as local newspapers have been shutting down.<p>For this analysis, I wrote a Python scraper to parse 765 issues of one local newsletter - the Naptown Scoop. I used gpt-4o to help identify and classify the advertisers in each issue, which allowed me to analyze what types of advertisers are <i>most common</i>, and what types of advertisers drive the <i>most revenue</i> in local newsletters.<p>Happy to answer any questions both about the analysis and the data collection.