I seriously hope people aren't so dense that they convert directly from one European currency to USD. That'd be the dumbest writing in tech I've seen in recent memory.<p>There's this thing called VAT, along with other factors - it might cost Apple some extra money that European consumers are covered by a two-year warranty for free.<p>As a decent trick, try to find a product in the Swedish Apple store (<a href="http://store.apple.com/se" rel="nofollow">http://store.apple.com/se</a>) close to those figures and see what the equivalent is in your own Apple store.<p>With a customized iPad, this makes the lowest device cost around $775. Not a very attractive price at that, for what it's worth.<p><pre><code> From a PR perspective, Microsoft needs to clear the air,
and start talking numbers.
</code></pre>
Translation: "Microsoft need to reach out and do our work for us."<p>What an awful article.<p>Also: 32GB and 64GB? That can't be right. Especially with all the space Windows 8 must occupy.