There's no clear evidence that Elon Musk's approach to Twitter will lead to a profitable platform. In fact, there are concerns that he might replicate some of the issues seen on Twitter, such as inconsistent content moderation, arbitrary bans, and problems with bots and scams, which could alienate users and advertisers. Unlike a platform governed by established policies, decision-making under Musk could be unpredictable and based on his personal whims.