More users are watching YouTube on TV than mobile

64 点作者 mikece3 个月前

21 条评论

- Youtube pre-installed on smart TVs everywhere- Bigger screens are more enjoyable- Much lesser strain on hands compared to holding a phone means longer periods of watching- More friction in switching apps on a TV compared to a phone and unless you are casting, much smaller selection of apps- Fewer distractions like notifications on a phone- Sofas are comfy; also, autoplay can keep going even if you fall asleep thus skewing the numbers

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taeric3 个月前

This feels more significant than I'd expect it to? We are dominated by reporting about how our phones are growing to define our interactions with media. To have a trend that is bucking that is surprising.

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dark-star3 个月前

I wonder what the actual numbers are, especially considering PC viewers.My guess is that it's something like 15% on mobile, 16% on TV, and 69% on desktop/laptop etc. At least if you consider played minutes. I know many people watch short clips etc. on their phone, but the sheer amount of people watching let's plays while working, or streaming lo-fi music while coding is probably immense compared to that

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rchaud3 个月前

This feels like an AI-written article. The name on the byline, Sarah Fielding, has posted 4 articles today already[0]. Her Twitter[1] does not have any posts after Jan 6, and none of her tweets link to Engadget articles. Her bio does list Engadget though (but her personal website does not![2]This is the only 'evidence' provided, and it definitely doesn't match the claim in the headline.> Nielsen, a market research company that's been reporting on TV viewing habits for decades, says that YouTube has been the number one service in streaming watch time for the last two years.[0]<a href="https://www.engadget.com/about/editors/sarah-fielding-01/" rel="nofollow">https://www.engadget.com/about/editors/sarah-fielding-01/</a>[1]<a href="https://x.com/sarahfielding_?lang=en" rel="nofollow">https://x.com/sarahfielding_?lang=en</a>[2]<a href="https://www.sarahpfielding.com/" rel="nofollow">https://www.sarahpfielding.com/</a>

gohai3 个月前

Regularly watching YouTube on Apple TV, but.. does it play ads more frequently compared to on desktop OS? (makes sense, since context switching to another form of entertainment in another tab doesn't exist there - still, I wish it would be en par)

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Ingon3 个月前

Another perspective, based on the list of most watched youtube videos [1] - a lot of parents just let it run on the TV for their kids/babies. I used to do it for a while, as well as other parents I knew.[1] <a href="https://en.wikipedia.org/wiki/List_of_most-viewed_YouTube_videos#Top_videos" rel="nofollow">https://en.wikipedia.org/wiki/List_of_most-viewed_YouTube_vi...</a>

garyclarke273 个月前

I watch mainly on TV, shame YouTube has no competition on TV, Rumble and X not available on my new Samsung TV in Portugal, Spotify TV app is a joke.

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thih93 个月前

I wonder how similar is the TV user experience and the content that gets watched there - to the desktop/mobile user experience and content. Is anyone here using YouTube in both contexts?Personally I watch on my laptop or iPhone; I usually look at reviews or short tutorials, I often fast forward, stop mid clip, or switch to another window - which is also why I don't watch YouTube on a TV at all.

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NoGravitas3 个月前

For anyone considering whether watching YouTube on TV might be better or worse than on the phone, I'd like to point out SmartTube: <a href="https://github.com/yuliskov/smarttube">https://github.com/yuliskov/smarttube</a>Ad blocking, integrated sponsorblock, and other desirable features.

smusamashah3 个月前

I have a smart tv at home. And all its used for is YouTube (no-ad client) + a client for occasional movies. That's all it does. No live streaming. Everything I want to watch is on YouTube.The TV shows that I am interested in watching are uploaded to YouTube by TV channels themselves.

sb82443 个月前

I watch Youtube almost exclusively on TV. It's great as a cable replacement. The key for me was when my new TV actually had a decent built in TV OS and hardware. So scrolling and using the app isn't painful like it has been on past TVs or external plugin devices.

atonse3 个月前

I regularly watch my youtube subscriptions on the TV when folding clothes, etc.It's so nice with some of the 4k content. And some channels (like Modern Wisdom) do these "cinematic" episodes that are also a feast for the eyes, not just the rest of your brain.

jeffbee3 个月前

I regularly watch on the TV. The only drawback is the TV isn't capable of varying playback speed and some of my subscriptions are better at 1.5x. But if I just have it on while doing the dishes or folding the clothes then it's good enough.

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steventruong3 个月前

I watch almost everything on my computer or smartphone but we have young kids at home and the TV is constantly streaming Youtube content throughout the day. By that measure, it clocks more watch time than anything I would stream on my devices.

coliveira3 个月前

I watch youtube 90% of the time I used to watch cable TV or Netflix. It is much better: most interesting TV shows are already on the platform and I can choose what to watch based on my interests, not on what the TV channel is scheduling.

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2OEH8eoCRo03 个月前

I use newpipe on my TV more often than my phone.

pr337h4m3 个月前

How much of this is due to TikTok siphoning off mobile users?

joaohaas3 个月前

I honestly refuse to believe this unless I see the source (which is not listed).Maybe in the US sure, but take any country in Asia or Latin America and I can guarantee you mobile usage skyrockets. Can't say anything certain about EU, but I'd assume from my few experiences there it should be a 50/50 split.

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tofof3 个月前

And yet last night youtube broke itself on my Nvidia SHIELD by turning all video thumbnails into a larger size than the entire screen, such that no text or title is video nor even the entire thumbnail itself. So instead of scrolling a feed of possible shows, I get the center 60% of one image at a time.Moving to greyjay.

spicyusername3 个月前

I mean it's not too surprising, YouTube tends to have long form content.It is much more comfortable to watch long-form content from your couch and from your kitchen table holding your phone.

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newsclues3 个月前

It’s boomers. And maybe children but I just have data on old people using YouTube on a big screen