E Ink’s color ePaper tech gets supersized for outdoor displays

I personally love this. I have a pretty strong distaste for bright screens everywhere and rather like the look of e-ink screens. I'd love a future where we move away from putting up LCD panels on every surface we can advertise on.

All the examples in the photos are clearly lit, so the idea that these won&#x27;t use power or will be unlit doesn&#x27;t seem plausible. Just think of how many <i>paper</i> ads are lit from behind, when you&#x27;re walking around a mall or airport.<p>Second, the contrast is bad. Most colors wind up looking washed out. It can be nice for reading, but advertisers want their ads to pop.<p>I don&#x27;t see this taking off for advertising at all, because advertisers won&#x27;t like it. What it does seem more useful for is informational signage. Building directories, maps, etc. Because those don&#x27;t need to be lit, and the e-ink can be a lot higher resolution than a lot of jumbo LED displays.

Destined to become &quot;best seller&quot; if Aldi&#x2F;Walmart&#x2F;Ikea could offer 75&quot; with 4K RGB for $150-200. This would be a perfect indoor wall decor in any room, kind of ultimate poster.

I&#x27;d like a smaller one in my home that I could interact with programmatically. Something that could hold weather forecasts, family calendar events, reminders, pictures, etc. I like the matte look of e-ink.

Could the folks at E Ink not afford a stock photo of a mall to Photoshop their product into for their press release? That first image looks like a fever dream.

There are also plans to use E Ink&#x27;s technology for digital art: <a href="https:&#x2F;&#x2F;inkposter.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;inkposter.com&#x2F;</a>

The interesting part here isn&#x27;t the color - it&#x27;s the temperature range (-15°C to 65°C) and massive 75&quot; size. This could enable practical solar-powered information displays at bus stops and other public spaces.

I am a little skeptical of this application of e-ink. Is this really cost effective or environmentally friendly? Compared to an LED or OLED panel, sure, but how does it compare to ye olde poster behind glass? If you&#x27;re willing to give up on snazzy animations anyway, how many times would you have to change the poster before the color e-ink is cheaper?

All I want is a Guernica sized borderless home art display.

Can any of the big e-reader companies just please release an A4 sized color e-reader? It can clearly be done, why are we still stuck with black and white for the 13 inch ranges?

Hmm why are all those companies trying and failing to make &quot;smart&quot; AR glasses.<p>All they need is to come out with a product that covers billboards in real time.<p>uBlock Origin for real life.

So, it is a product that has no vivid colours, no fast refresh, no video, is more expensive than a big television (i.e.: more interesting to steal if outdoors) and &quot;doesn&#x27;t cause light pollution&quot; (i.e.: doesn&#x27;t stand out the way you want adds to do).<p>What are its advantages then?

Seeing panels of this size is making me want eink whiteboards for planning meetings.

Does anyone know where to buy used&#x2F;surplus digital signage screens?

Can we agree that the first picture used to illustrate the article (and the original source on the seller&#x27;s website) is AI generated? Where is the disclaimer?

Cool! I make this as a hobby project: <a href="https:&#x2F;&#x2F;framed.news&#x2F;" rel="nofollow">https:&#x2F;&#x2F;framed.news&#x2F;</a><p>Would be cool to have a color option too

Looks great. I would be very happy to see this used for timetables and service announcements in and around public transport.

My Inner Grammar Nazi[0] twitched at this:<p><i>&gt; Kaleido 3 is good to used as Digital</i><p>I first thought it was a mistake from New Atlas, but it is actually on the main eInk site:<p><a href="https:&#x2F;&#x2F;www.eink.com&#x2F;brand&#x2F;detail&#x2F;Kaleido3-outdoor" rel="nofollow">https:&#x2F;&#x2F;www.eink.com&#x2F;brand&#x2F;detail&#x2F;Kaleido3-outdoor</a><p>They are a Taiwanese company, but a fairly major one, so mistakes like this are a bit jarring.<p>[0] <a href="http:&#x2F;&#x2F;queenofwands.net&#x2F;d&#x2F;20031003.html" rel="nofollow">http:&#x2F;&#x2F;queenofwands.net&#x2F;d&#x2F;20031003.html</a>

If this were accessible at a reasonable price to food trucks they’d buy it left and right for their menus.

White wall and roof in summer, black wall in winter?

A real killer for me would be to make them rollable.

The future is dim.

Of course they’re trying to pitch it for ads. But ads are intentionally intrusive, so they’re kind of missing the whole point.

Just wait until they’re on all the walls, floors, and ceilings. In every window of every car and building. Every surface that is blank. The low power required for eink displays makes them an ideal candidate for this use case. Programmatic ads for the physical world. Pick the part of the world you want to see your ad and it’s there. You’ll never have to see an adless canvas again

I had this idea , a long time ago , my thinking was that e inks don&#x27;t actually require energy to store data , so effectively we could use e inks for advertisement and only change them when needed , effectively being the best of both worlds ie. less energy cost &#x2F; carbon emissions and more cost effective &#x2F; removing the labour aspect of removing &#x2F; putting up bill boards<p>Advertisements are a fundamental part for a company. Depending on the type of company , it would still make sense for bill boards to be put out.<p>Hot take , but advertising onlines are a threat to security unlike bill boards , most online ads actively try to promote malware simply because of how easy it is to create an ad (google ads , more like yeh you can promote your spyware for homebrew by paying us a buck or two from the money you scam by your infoware)<p>I also don&#x27;t like ads , simply because they don&#x27;t understand me. But some do , there are many ads from my country that I &amp; many others do.<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=ZVvmLakUtXE" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=ZVvmLakUtXE</a><p>see this , an ad for bike in indian economy<p>Try to guess the number of views , seriously , I am talking to anybody reading this , to genuinely try to guess the number of views for a video whose length is exactly 1 minute.<p>Its 8.3 Million<p>Some people compare it to be a better song than many cinema movies songs for which you go to and pay with your cash<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=UvGwIFVUK7M" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=UvGwIFVUK7M</a><p>This ad is by Jindal , I got this in my recommended , yes a ad as a video shoved in my recommended.<p>Some commentors comment how they saw this ad in their movie cinema before the start of movie. And they said , that they felt that the movie they spent on the cinema was already worth it because of this ad alone!<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=UvGwIFVUK7M" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=UvGwIFVUK7M</a><p>This has 20 Million Views !<p>I am sure that many american &#x2F; other countries also have such advertising. But I don&#x27;t like apple like advertising &#x2F; bland .<p>Maybe its just me , but I like the old style so much more. Filled with emotions and art , yet it doesn&#x27;t cross a line of being over. It just fits in perfectly.<p>I am 16 years old and though I don&#x27;t use twitter , though I don&#x27;t use facebook &#x2F; I was never in the time for my space.<p>I still feel nostalgic for that era. I like how old twitter looks. I like how myspace functioned. In fact I created an account on spacehey just for that.<p>I like the old style liked videos , square box , it makes me feel as part of something greater , a bit nostalgic.<p>Also just remembered hamara bajaj ad which is also really nice.<p>from the hero splendor ad that I linked in first link<p>Tu hai toh main hu aur manjilo ka ghar aana chalta rahe<p>A very rough english translation would be<p>You are therefore I am , and let the dreams come to our house. Lets keep going.<p>It captures emotions perfectly.<p>I have spent 15 minutes writing this post &amp; I have no regrets.<p>Thanks for reading.