The Butter Thesis (2019)

Feels like the article is just vibes and zero analysis other than “I really <i>feel</i> like this is true”.<p>Of course butter is nice, and a competitive advantage, but it’s far from obvious that it has the importance the article seems to imply. AWS isn’t butter. Roblox isn’t butter. Photoshop isn’t butter. And what’s Nurx? — I only know Epic, which certainly isn’t butter.

My partner and I were talking about Quip earlier — the online document editor from 2012. It doesn’t matter how little you differentiate yourself from your competitor (Google Docs): if they suck even slightly and you don’t, people will use you instead, and you will win.<p>I guess Quip was a buttery Google Docs.

&quot;Duolingo is Butter for Learning&quot; because it prioritizes gamification and engagement over actual learning outcomes. Being joyful to use doesn&#x27;t equate to effectiveness.

The technical term for &#x27;butter&#x27; is just UX.

I know what he means, despite not being able to define it either. Junos is butter, coming from IOS&#x2F;Cisco.

Awk is butter

collect this post as an nft? lol