Hello,<p>I have been following this for some times but this is my first message-<p>It seems very funny to launch after just working about 4 weekend days (~64 hours) - But I hear people insist on early launch-<p>So here it is- I am designing a small service to verify phone numbers (and use it as 2 factor authentication among other things). The service supports two factor authentication, it has a working openid provider (so 2 factor authentication enabled openid - you can grab one, its free :) )- users can create application from developers section and using the API on their site can verify phone number of anyone claiming to be his/ her number or do whatever with phone verification (like use it as 2FA for their own registered users)- That’s all what is done for now- Is it too early? Shoudl I start buying a high resource server and install the service and launch this weekend or should I use this time to implement more features (I have a ton in the list) and wait for few more weeks?<p>If you suggest launching what should I do when the servers are ready to take traffic? Tell friends? Buy some ad? Start writing blogs or what?<p>You can find the service at http://auth2.com – [fully functional but can serve only a few requests per second]<p>Also what feature you think would be useful?<p>I have no idea about product launching and I appreciate your help.
I'm with you--it's hard to put the idea of upside risk out of your mind. (What if you tell the world and the world loves you so much your server turns into a pile of slag?) But try to put it out of your mind anyway.<p>You need a landing page that helps your target customers know that they're in the right place. That's a sentence or two that explains the problem you solve and how you solve it. It looks like you want attention from developers. I think a lot of developers would like to get a feel for the API without registering. (I went to the "developers" tab thinking I might be able to give you specific feature-related feedback.)<p>With that done, I'd think you don't need or want attention from the whole world. For a first round of feedback, 5-10 like-minded friends would do fine. If they're really friends, then they'll have encouraging words for you, but look for common points of confusion or concern. After that it's a matter of refining your message and finding wider and wider circles for gathering input.
I have been thinking about the need for something like this, but a bit more menu-like. Suppose I am running a high-security site that needs more than 2 factors? Shouldn't that be as easy to set up as 1 or 2? So I image having a bunch of fields, any number of which may be required or optional:<p>- Real Name (if you can verify against public records that might be worth something)
- account name
- mailing address
- home address
- phone#1 [voice? text?]
- phone#2 [voice? text?]
- question #1
- question #2
- question #3
- select an anti-spoofing graphic
- RSA key
-...<p>Some levels of security, such as RSA key may be worth paying extra.<p>It would be particularly sweet if you provided a simple UI (checklist as above) that writes working client code for me. Oneall.com does something like this.<p>Overall though I have a few impressions:
- Not a good color scheme; doesn't sell it. I say this as a non-visual person.
- Include a bundle of sample code, and some docs with diagrams showing the flow of typical use. Yes, we can figure it out with a minimal explanation but your business model is making it super-easy to do what we could do on our own.
- I think your site (due to the nature of the problem space) may benefit greatly from iterative A/B testing.
- I like the domain / service name. I would actually remember that.
I think it would be worthwhile to partner with a good site designer.
Launching early is always a good idea, and there's nothing like real customer's feedback to help you prioritize your quadzillion ideas.<p>However, I strongly suggest you spend some time on copy and structure of your landing page - without reading your post here I would have no idea what your service had to offer me, and my motivation to whatch youtube videos on landing pages has been rather low lately. :)