> strict ... rules do not cover Apple's own practice of combining user data across its ecosystem – from its App Store, Apple ID and connected devices – and using them for advertising purposes.<p>It is not obvious to me that Apple is doing this, at least in any meaningfully industrialized sense. The biggest third party advertising platform Apple runs is App Store ads, and I think it would be surprising indeed if Apple were using any data to influence these ads beyond "what have I downloaded from the App Store" (actually, they might not even use that, I seem to recall at some point they spoke on the extreme privacy of these ads. they might just be related search term ads).<p>The other major one is Apple News, which is such an underused, weird service that I can't bring myself to care about it.<p>There's a few other minor things that sometimes look like third party ads, like... the banners on Apple TV sometimes advertising an Apple TV+ show that might have been made by a non-Apple Studio? I've never gotten the sense that is personalized, at all, its always just some new show. Maybe there's some incentive payments on the backend of Apple Music that surface certain artists, like Spotify does? Grasping at straws.<p>First party advertising is a bit more prevalent, but I don't feel this is what the article is speaking on, because at the end of the day the ATT system is designed to stop the proliferation of personal data. For example, the ad in the Settings app to upsell customers on AppleCare+; the Fitness+ notifications some customers get; the Apple Store app recommending accessories for products it knows you own. I'm also not going to lose sleep over any of these things.<p>Weak argument. I don't see any evidence of Apple not holding themselves to an even higher standard than ATT and most other companies when it comes to security and privacy. The EU just hates American tech.