16 weeks to get my iPhone app approved. Guess I was doing it wrong. Here's my advice.

It took us four weeks and four rejections to get Borange approved.<p>The back and forth via email with the App Store people moved at a snail's pace. The most helpful thing was for us to call Apple developer relations people and discuss our issues, despite that developer relations people have no involvement with the approval process.<p>I heard recently that there a 10 people at Apple working to approve 700 apps a day, including new apps and updates.

Does the time depend on the category you are posting to?<p>I got a productivity webapp approved in one week last July.<p>I will be posting another finance app to the app store but I don't expect huge delays because its not in the hugely popular game section.<p>Am I wrong?

I was wondering if there was a difference for company or individual developers?<p>We registered as a company and just getting the legal department to allow us to submit took 4 weeks. After that the review of the application "Stay Tonight" took only about 2 weeks, but it did not show in a AppStore search for 2 more weeks. In fact we had to report an incident for it to show up in a search. Then the date of availability was left to the approval date and not the discoverability date, so we never showed in the new app section. So it took about 8 weeks, not too bad.

I was hoping for advice about specific issues. For example, don't have a picture of an iPhone in your logo (or anything else Apple trademarked). Any other specific issues people have run into?

My (twitter related) app was approved in 5 days. The following update in 2 days. I had expected worse, so I was pleasantly surprised.