Before you condemn Apple again...

So basically, before you condemn Apple, remember all the good ads they had before? All the ads they had with a real point, showing something that was clear to the viewer?<p>The reason Apple is being condemned right now is because this ad <i>isn't</i> a Think Different ad. It isn't a Here's to the Crazy Ones. It isn't a Mac vs PC. It's not memorable, it's not unique, it's not defining a culture. It's simply an ad. That's very un-Apple.<p>Maybe before you defend Apple again, make sure they have a defensible position. "They had good ads in the past" is a non sequitur, and honestly if your argument is "yeah it's not good, but let's just forget about it", you might not be thinking clearly.

Nit: "marketing" is not a synonym for "advertising". Advertising is part of promotion, which is in turn part of marketing, but it is not the most important part of marketing (normally, that's pricing and market segmentation).<p>Steve Jobs was, by all appearances, a master marketer across the board. But Chiat\Day didn't do much of Apple's marketing work.