Google buys Wildfire

Here's the corresponding article from the Wildfire blog: <a href="http://blog.wildfireapp.com/2012/07/31/wildfire-is-joining-google/" rel="nofollow">http://blog.wildfireapp.com/2012/07/31/wildfire-is-joining-g...</a> .<p>The timing on this is so funny to me, since a good friend of mine just moved out to San Francisco last week to join Wildfire. "Surprise! You actually joined Google!" :-) Congratulations to everyone!

And the shakeout of social media management startups continues. Here's a recap so far:<p>Vitrue (Oracle, $300 million)<p>Involver (Oracle, undisclosed)<p>Efficient Frontier (Adobe, $400 million)<p>Buddy Media (Salesforce, $689 million)<p>Wildfire (Google, $250 million)<p>Next up, HootSuite?

I've been freelancing full-time with Wildfire since they were around 40 people and had just closed their Series A. They've got a fantastic product (I still like it after working with it day in and day out), and a seriously rocking team. They deserve all the good stuff that this will bring.

Is there a tldr of what they actually do? I couldn't make heads or tails of it from their website.

A blog post about an acquisition and no link to the website of the actual product (<a href="http://www.wildfireapp.com/" rel="nofollow">http://www.wildfireapp.com/</a>)?

Fun fact: Mark Zuckerberg's sister, Arielle Zuckerberg, works for Wildfire and so now she works for Google. Talk about sibling rivalry.

Why does the blogpost look like this? <a href="http://i.imgur.com/1KHCt.png" rel="nofollow">http://i.imgur.com/1KHCt.png</a>

Considering the bulk of their offering is marketing tools for facebook, I'm really curious what this means exactly.

Go NZ! (we try to claim what we can from down here :D) Great work though, they built a nice product (and employed lots of kiwis from what I know).

I visited over there in April - it was a very cool workplace full of interesting and motivated people. Though they weren't that happy when I was playing around with their app and found a bug related to daylight savings on a Friday afternoon, haha. I'm really happy for them.

A little cheap - $250 MIL vs. about $700 MIL that salesforce paid for buddy media...

Funny, I just got an email from one of their recruiters today.

Random: page has a display bug on the retina iPad in portrait mode, content width is too big

Did somebody already buy North Social?

Didn't see that one coming

Everytime I go to Google Blog I start playing with the header balls and forget to read the article

What I find frightening is that this company was acquired for $250 mil and I've never remember hearing about it. I really don't see those valuations to be justified.