Since Windows 7, Microsoft has found themselves in the uncomfortable position between a downmarket competitor (Android) with which they can't be price-competitive, and a high-end, aspirational consumer brand (Apple) with non price-sensitive customers.<p>Among all this, the teams who worked on this product (including several close friends) really busted ass to get it right. I think this will be the best version of Windows ever, and might be the first operating system that gets a touch/keyboard+mouse hybrid UI right.