Suggestion: Give the option to shoot in 8mm mode. Shooting in this mode would apply a filter reminiscant of old 8mm cameras, and would not have any sound. A lot of the reason I dislike watching other people's short videos is the intrusion of the local noise. Shooting video is hard enough to begin with, but getting the sound right is equally difficult. When you take away sound, you take away one more thing that's easy to get wrong. When you apply the 8mm film filter, you mask the typically poor lighting and filming conditions, creating something nostalgic, just like Instagram.