I don't think that the main problems are in name / marketing. While these, and price (which is a legit concern) definitely contribute, the whole idea doesn't sit that well with me.<p>First off, what exactly is it? JSON-based message bus PaaS? Paid social network? Appstore? A development platform? "mobile social entertainment provider"? Something else? I understand that they're working off a broad idea, but it would be reasonable IMO for someone to think that they're attempting each of these. The blog posts and join.app.net don't really clarify things too much. I think that a broad roadmap (or something accessible to users, and devs who don't want to read the whole backstory to try to figure it out) would really help here.<p>Next up, the project doesn't really sell me on its benefits. Developers/users can pay to be able to write to a feed that other developers/users pay to be able to access (or can access for free?)? There's some potential for turning it into an app-store type thing, making it free for developers and splitting user revenue (with the example given where app.net takes 50%)? What concrete benefits, as a developer, or user, will I be able to derive from this service, guaranteed, in the near future?<p>All of the questions here are part of the reason that I'm not particularly excited about it. IMO there are some great ideas in there, and it has a lot of potential, but at the moment it seems like it's not too much more than some hand-waving and assertions that Twitter's bad, and that you should pay for an (at current) nearly identical experience because it has a whole lot of potential at some undefined point in the future. When originally pitching the thing Caldwell made some comments about how it's not fair to assume that you can somehow improve your monetization later, but this seems to be almost the same thing in reverse - they've got their monetization down, but they're assuming that they can somehow add the value for users later. Of course, I could be completely misunderstanding what they're doing / trying to do or how they're going about doing it...