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The surprising impact of QR code menus on diminishing customer loyalty

5 点作者 Tarsul2 个月前

2 条评论

JohnFen2 个月前
I&#x27;m not sure why this is surprising. QR codes are not just a real pain for customers, they put an intermediary between the customer and the establishment. Keeping the customer at arm&#x27;s length like that would be expected to reduce customer &quot;loyalty&quot; because it reduces the direct interaction with the business, thus diminishing the relationship.<p>Worse are those restaurants that don&#x27;t even let you order except through an app, even when you&#x27;re sitting in the place.
jasonthorsness2 个月前
Imagine if instead of a traditional menu the server handed you a tiny book with pages the size of index cards (phone screen size...). That could be part of some kind of comedy sketch. This research study shouldn&#x27;t have been necessary to state the obvious, but I really hope it gets shared around and helps influence the restaurant industry away from the QR codes.