As usual, another great write up by Berthub.<p>A big issue I've noticed is a lot of the players pushing for a new "European cloud" are glorified DC hosters who do not have Product or Development experience with cloud tools or technologies, and continue to underpay their employees.<p>I saw this at an attempted version of AWS by a major retailer in DACH - they are trying to build their own competitive hyperscaler, but their internal teams still preferred one of the big 3 CSPs (AWS, Azure, GCP) due to reliability and the talent gap in their internal CSP team.<p>European software only does great when those vendors pay regionally competitive (doesn't have to be SV level) salaries. Look at DIPT in France, Gov.uk in the UK, and Datadog in France as examples of well made European stacks that also paid employees competitively.<p>European companies will also HAVE to be product first - only selling on "European First" sentiment doesn't close RFPs when the CSPs have created EU staffed and managed landing zones, and companies like Google Cloud and AWS expand EU specific offerings in EU megaoffices like Warsaw and Cluj respectively.<p>The other issue is most EMEA customers have much smaller budgets, so discounting and bundling becomes critical - and it's hard to beat vendors who can sell in the US (which is what a French vendor like Datadog has done).<p>Finally, the growth of the cloud software ecosystem in the US, China, and India was also thanks to 5G rollouts, as much of the 5G stack is virtualized and is essentially VOIP. This meant telecom players helped spark a generation of vendors or OSS ecosystems.