Regardless of what you think of Elon Musk, the simple fact is that Tesla no longer has the market to themselves. Even in the US where they've enjoyed a home advantage (and import tariffs) that's becoming true.<p>It's not just the Chinese. There is a lot of competition. Korean manufacturers are very successful. In Europe, Stellantis has flooded the market with cars in price segments ranging from ~22K euros and up. And VW just announced a 20K ID.1. The cheapest Tesla in Europe is 44K or so. So, there's a rather large segment of EVs priced a lot cheaper than anything Tesla has on sale that is of course selling pretty well.<p>And you see the same in the luxury segment where there are a lot of EVs on sale that are more expensive than what Tesla has to offer. And let's be realistic, the model S plaid is nice. But it's nothing special in terms of luxury compared to some of the more expensive models from other manufacturers.<p>So the EV market is a lot larger than Tesla's corner of it. Which is basically the 44K - ~100K segment. And that segment is very crowded now as well. And it's no longer a given that Tesla is the best value deal at the prices they are selling. Even if you ignore the Elon Musk negative effect on the brand.<p>Tesla could lower prices, announce cheaper models, etc. of course. But the fact is that the EV market is simply becoming the car market. In a few years, most new cars will be EVs with a sprinkle of hybrids for the range nervous and dwindling number of ICE cars where they are still allowed. So, the EV market is becoming a low margin, high volume, commodity market. There's nothing Tesla can do to change that. From 2026 and on-wards, every price segment will have EV options. Cost won't be an excuse anymore.<p>Autonomous seems to be the wild card here. It will be a while for other manufacturers to build that themselves. Though some of the Chinese manufacturers are getting pretty good at that. This is a divisive topic of course. But it seems like a bet that could pay off if they get it to work. I have my doubts that they will have that market to themselves for very long though. Same with robotics. Or grid storage. Or electric trucks. Or solar roofs. Tesla is doing cool stuff for these things but they are hardly the only ones.