When Google forced the switch from UA to GA4, I found myself struggling to understand my magazine's performance metrics (I occasionally edit a magazine along with my full-time job).<p>So I built a dashboard that pulls GA4 data and presents it in a clean, intuitive interface focused on metrics that actually matter. It made the job of pulling reports and usage stats very simple for my website and greatly improved my daily productivity.<p>At this stage, it was running on localhost on my machine and during this project, I ended up learning React (coming from a pure C/C++ world).<p>I showed it to a couple of friends who run small businesses and manage their own websites, and after considering their feedback, I made a few changes to the UX , added authentication, and launched it publicly a week ago.<p>Based on their feedback, I am currently working on integrations with Google My Business, Merchant Center, and other Google products to create an all-in-one dashboard for small business owners.<p>All in due time .. could be months away with my full-time job :)<p>I'd love your feedback on the project! I hope it can make your life easy too.<p><a href="https://www.scottfish.com" rel="nofollow">https://www.scottfish.com</a><p>PS: why "scottfish"? Well, my kid plays chess and loves "stockfish" and I am a Piscean, so ... I thought, why not "scottfish" :)